The obviousness of the short term mentality of John Key’s get rich quick scheme was fairly clear from the beginning of National’s first term. Take over Environment Canterbury to give farming interests the power to take more water for irrigation, mine and drill everything not tied down, sell public assets and use that money to build more irrigation, pollute rivers, species extinctions, promote dairy over all, limit safety and health costs for farmers and ignore climate change.
This new short term political vision would need a brand change because what National wanted to do to NZ meant trashing our 100% Pure marketing. National strategists understood not even Key could get NZers to accept vandalising our environment when set against 100% Pure so early on in National’s reign they removed 100% Pure from marketing so that the greenwash wasn’t so hypercritical.
This sad reality is damning of National’s inaction and our lax attitude to reigning in unsustainable growth.
All science is now pointing towards climate change being worse than what has been predicted which makes our inaction almost suicidal.
100% Denial is a more appropriate tourism brand for NZ.