It just keeps getting worse for TV3 since killing Campbell Live off for political reasons. Not only is 3D in trouble, Story is in trouble, Paul Henry is in trouble and now the News is struggling…
3 News sees lowest ratings in four years
Sunday saw 3 News hit its lowest ratings in four years, drawing in only about 124,000 viewers.
Ratings haven’t been this low for the news show since this time in 2011, when on October 8 ratings plummetted to 117, 120.
A Mediaworks spokesperson said the ratings were impacted by Bathurst, “which has always been a strong drawcard for TV3’s audience”.
TV3 are in denial over their continued ratings meltdown. After showing us that they see news as just a ratings game rather than holding the powerful to account, after killing off Campbell Live for the National Government, after cutting crony financial deals with the Government, TV3 argue that the boycott against their network has nothing to do with their ratings slump.
The social media campaign to gain Campbell Live some of it’s highest ever ratings, has turned into a boycott. TV3 acknowledge the role social media had in boasting Campbell Live’s viewership, but point blank refuse to accept that those boycotting the station after it showed its true colours has anything to do with their falling viewership numbers.
They can’t have it both ways.
People who care about their country, who care about a progressive democracy, who care about their news media fulfilling their fourth estate obligations are boycotting TV3 after management killed off Campbell Live.
That’s an ethical decision. Why watch a network embedded with the Government when you don’t support that Government? Why watch news from a network obsessed with ratings that don’t annoy the Prime Minister? Why support a network that screws over a journalist as gifted as John Campbell?
Politically TV3 has become Fox News lite. They’ve lost viewers trust and that’s why they are losing so badly.