WhaleOil Needs Your Cash

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From: whaleoil@whaleoil.co.nz
Subject: From The Passenger Seat – WhaleOil Is Changing. Need Money Fast.

Dear Mr Sir.

I am Mr Pete, longstanding Gopher-To-The-Stars and Highly Executive Assistance to his Greasy Eminence, Mr Cameron Slater; working for WhaleOil Media Obfuscations.

As you know, WhaleOil is this country’s most successful non-media media entity. We’re bigger not-journalists than even Mike Hosking. And our glass is *just* as half-full. Or, at least, it used to be.

You see, despite attracting over two million views a month from nearly three hundred thousand loyal readers (only half of which hail from IP addresses in the Philippines) … we’ve run into a spot of bother.

In the old days, back when this site was purely an archival repository of one man’s vagrant attempts to supplement his sickness benefit while overcoming his mental illness by ranting endlessly at the pinko-commie government … the site’s operations were largely self-sustaining. We made our money through ad revenue, and the fat wads of donations that came streaming in from certain political figures who *ahem* liked what we wrote about them so very much, they were prepared to pay us a cash advance before they’d even seen what we’d written about them.

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(So despite what the arch-leftist Green Taliban would have you believe, that’s not “stories for cash” – that would entail people paying for stories *after* they’d been written rather than before. And after all … a goodly chunk of our income came in from people who liked that we were *not* writing stories about them, instead. So the whole thing’s completely inaccurate)

But recently, we’ve hit a bit of a snag.

Those dastardly red-tinge pimply-faced internesto Che Guevara wannabes have found our weakspot. Our Achilles Flipper, if you will.

They’ve worked out how to hit us where it hurts. In the pocket-book. By means of the ad-revenue.

Through the frankly monstrous means of using free market capitalism against us, they’ve started complaining to Google Ads about what goes up on our site. Which cuts into our revenue, big-time!

Worse, still … the arrogant bastards have even started installing ad-blockers on their browsers, so that no matter what annoying pop-ups or flashy banner-wavers we code into the messy bowels and intestines of our cetacean-powered Raft of the Medusa, you don’t have to see our precious, precious ads. And that means revenue lost. We’re haemorrhaging hundreds of dollars here!

And unfortunately, it couldn’t have come at a worse time. As you may have seen in the media, that imbecilic political werewolf Colin Craig is suing the pants off us for the shirt off our (collective) back!

How were we supposed to know that the most litigious pretend-politician in the country would try and take us to the cleaners just for alleging that he’d had an affair with his press secretary and an as-yet imaginary woman?! If anything, we were doing him a favour! Before us, he just looked a bit weird. WE GAVE HIM SEX-APPEAL, DAMNIT! AND PLACED HIM ON THE SIDE OF THE MORALLY RIGHT! THE MAN SHOULD BE PAYING US A P.R. STIPEND!

*Ahem*. Anyway, where was I.

Oh, right. Pleading with you, our readers, to help float our boat with your precious hard-earned fiscal liquidity. Our Whale is beached as, bro. And only your outpourings of cash all over the greasy bastard will be able to keep him alive, and his many paid minions in bread-sticks and butter. (Best not to ask what we do with the butter)

Right now, Cam Slater’s on Trademe auctioning off his nearest and dearest precious possessions to keep us running and try paying our legal bills. He’s already been served with bankruptcy papers. We can’t go on like this!

So what can you do to help us out of this quang-tastic quagmire?

First up, start wiring money to our account. In return for this you will, in a few weeks, be given privileged access to a less-ads version of WhaleOil. We hit upon this revolutionary idea when we realized how much of a mint we were making off people paying for us not to talk about them. So we figured … “why not apply the same logic to our advertising?” If people will pay for non-exposure, then we’re sure you’ll be happy to pay for us not to expose ourselves at you through banner-ads.

Next, complete consumer surveys on our site. You may not get the promised supermarket vouchers (we’ll be keeping those in order to pay for Cam’s fairly massive food bill) … but at least it’ll help us to keep our costs down, and you get to inform the market.

And third-and-finally, you can opt-in to our exclusive Whale-Flail Fan Club. Receive special direct-message emails from Slater himself! If you opt for Gold Card status, you’ll even be privileged enough to get TEXT MESSAGES from him. Why, that’s a rare treat hitherto only available to the Prime Minister and Judith Collins!

So don’t delay … opt-in today!

And remember: for every hour that you’re not viewing our ads or paying for our emails … a hungry whale waits!

In a shark-tank. Sort of like the ones your average Bond villain would use.

We’re good like that.

Thanks and regards;


P.s.: do us a favour and buy a WhaleOil fedora from the gift-shop on your way out.


  1. One thing that assuredly is not for sale on Trade Me – their integrity. Not because they have too much integrity to sell their integrity, but because they have none to start with.

  2. So true, comedy at its best
    just like the begging passenger in the badly driven B/W vehicle
    that is sinking into the bottomless quagmire
    At Last.

  3. I visited the Trade Me site, found the seller and have now added him to my blacklist. There are also a few of the people who have traded with him who have expressed support for his blog. They are also added to my blacklist. I won’t knowingly deal with anyone who treats this cretin as a hero.

    • This kind of begs the question as to whether you are happy to deal with people who may support whale oil, but you just aren’t aware of it. If you were true to your principles, surely you would have to ask everyone you trade with whether they support him? I look forward to this becoming a standard question that pops up on more and more auctions ….

      • If you buy a whaleoil t-shirt and brag about how great whaleoil in the feedback and opinion areas of Trademe, then it is pretty obvious what kind of a person you are: someone I don’t really want to be dealing with.
        Also, I kind of doubt whether Trade Me would allow someone to put such comments on their auctions.
        Why don’t you try it yourself?

  4. By following the links you can find out all those traders who have bought blubberman t-shirts and put them on your blacklist. I personally wouldn’t knowingly deal with anyone who thinks that cretin is a hero.

  5. I don’t think this will be solved by throwing money at it.

    But it does need an overhaul, at some unspecified future time.

  6. Curwen, you have found your style and niche for when reporting on the hideously absurd. Well done, a thoroughly enjoyable read.

    Sometimes it takes creative writing to deliver the sharp edge.

    Keep it up, and may the wind be at your back, and your eyes open for the knives that will surely come from the right.

    Thankfully you have honed your skills and reflexes on the knife wielding mutha in black…

    Carpe Noctem /vvvv/

  7. And how many can see the irony in the fact that immediately following this article is a link inviting readers to make donations to the Daily Blog?

Comments are closed.