So killing off Campbell Live is a commercial decision that has nothing to do with the CEO’s personal friendship with John Key.
So if that’s true, why were MediaWorks suddenly shortening Advertisers contracts before they mentioned these changes to the show itself?
Campbell’s sponsor cut months ago
MediaWorks management cut a key Campbell Live sponsorship deal, smoothing the path for the show’s axing, months before the company told staff it was conducting a formal review of the flagship current affairs programme.
If the issue is money, why start damaging that revenue stream? MediaWorks have dumped promoting Campbell Live, shortened advertisers contracts and pushed through a prejudged ‘review’. What MediaWorks didn’t count on was the incredible surge of support for Campbell Live that has led to a whopping 40% jump in ratings as supporters have scrambled via social media to save Campbell Live.
This decision to set Campbell Live up to fail by MediaWorks is partly driven by naked greed masquerading as fourth estate obligations but mostly it seems to be a political gag reflex to end one of the only critical broadcasters of the Government.
Now MediaWorks are a private foreign owned media company, and are free to do as they wish, but MediaWorks have been able to gain a dominant position in our market because of our dangerously lax media regulations. Such weak regulation demands fourth estate obligations on MediaWorks because they’ve been given a pretty sweet wicket by our MPs, and that sweet wicket means MediaWorks have a responsibility to NZ, not the other way around.
The interests being served by killing off Campbell Live are political and corporate, they are not in the interests of the people.
If we allow one of the last bastions of critical media on TV to die, we will be a poorer culture for it.