Northland is a very conservative electorate. Banjos twang, books burn and gender stereotypes are as rigid as the Government’s desire to not feed hungry children.
If you can’t hit a nail with a hammer, most males in the region would consider that as disqualification for going to war, drinking alcohol, driving a car and voting.
Key can promise 10 new bridges, but only Winston can build ’em.
After an election where the country were told Key had used the most corrupt and underhand abuses of power in modern political history AND YET STILL WON, politics in NZ has been degraded from reasoned and passionate argument about ideas to base prejudices and unquestioned values, hence banging in a nail with a hammer will probably win an election.