Radio New Zealand chief executive Paul Thompson says he won’t be making any big changes to programming after a poor ratings result.
The state broadcasting boss has confirmed that annualised ratings survey for ten week period from September to November last year was disappointing and “poor”.
The survey shows Radio New Zealand lost around 70,000 listeners or 13 per cent of the annualised audience for RNZ National and RNZ Concert combined.
Radio NZ seem to be the only ones surprised by this.
People listen to Radio NZ because they hate the full blown redneck rhetoric of ZB and Radio Live. When Radio NZ decide to employ a pillar of the new right broadcasting fraternity like Guyon Espiner as the Breakfast host and an increasingly right wing afternoon panel, then the market reacts by walking away.
(Yes Guyon did a great interview with Key. But one great interview doesn’t equal balance.)
There are options to wake Radio NZ up and tap into a younger demographic by picking up the RNZ2 idea, but that concept seems to have been killed off internally.
The Board may however look to breath life into it again if the ratings keep sliding.